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In-app ads are the preferred platform for marketers. Device IDs can be tracked inside apps, providing opt-in based insights about user preferences — all of this leading to a higher level of personalization and a better overall user experience. Better experiences mean increased rates of retention, all of this augmented by increasingly contextualized mobile creative.

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There is also a reduced risk of ad fraud with mobile device IDs since it is an opt-in process and offers verification of a real individual using the device. Knowing the customer starts with knowing the device ID. Technology goliaths such as Facebook and Twitter have been held to a radically different standard in the marketplace, and their impunity has damaged innovation and the media.

Add mparticle-gcp-clientfacing gcp-prod Log into mParticle platform, and navigate to BigQuery page.

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Enter your BigQuery projectId note that it may be different from your project name and the datasetId of the dataset created in step 3. Enter your BigQuery table prefix Optionally, you may configure a data retention policy. Connect individual inputs to the BigQuery output from the Connections page.

You must connect every input you want to store data for. Each table has the following fields.

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Best Practices Query a specific table whenever possible. Doing this lowers your BigQuery bill since BigQuery charges by how much data is queried.

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For the same reason as above, only include the fields you really want in a query whenever possible. Last Updated:. Sign Up. Partners Certified Partners Join the Platform.

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Resource Center Blog Resources. You can read more about campaign structure parameters and how they work in our Tracker Generation guide. Google Analytics also supports a large variety of additional tracking parameters that are useful for tracking in-app events.

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These parameters are sent as partner parameters from the Adjust SDK, and they should use the parameter names and values below. Note the required parameters—Adjust will automatically classify events according to the set of required parameters.

If required parameters are missing, the events will be transmitted as events. Before viewing the full list of partner parameters, be sure to keep in mind Google Analytics requires the following parameters per hit type:.

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  4. The following are the available partner parameters you can set within the Adjust SDK for each event. Once these values are set, they will be transmitted to Google Analytics. Google Analytics allows the matching of mobile traffic with online traffic.